Study on Hair

This is one of the conclusions in a study conducted by the h&s brand in Western Europe (France, Germany, Greece, Spain, Sweden, the Netherlands and United Kingdom). In fact, it is known that the hair loss is one of the factors that undermine a hair more dense and strong aspect.

 

The daily damage that arise as a result of such routine acts as dry vigorously with a towel, comb or brush your hair represent, in fact, considerable risks. This not to mention skin irritation of the scalp caused by dandruff, which associated with the Act of scratching, produces hair damage that lead ultimately to your fall. For this reason, the new variant of h&s combat dandruff, hydrates and strengthens the scalp and the hair, preventing breakage and, consequently, fall of the wires.

 

But why is it so important to keep hair thick? For Ben Skervin, renowned hairstylist, there is no doubt that a good haircut depends largely on of your texture and quality: a dense and strong hair is always associated with healthy hair, which is particularly important these days as men began to use again quite short. Personally, I quite like very clean visuals, as those movie stars of the ‘ 50 used and the truth is that the result is actually better when hair is strong, dense and with body.

 

This means that although there are many hairstyles … the most important is to have hair! But how important is hair for men? Will envy the hair of other men? Display a strong, dense hair gives them an extra dose of confidence? The your hair makes them more attractive to the opposite sex?

 

These are some of the questions been raised to 7000 men and 2000 women from various regions of Western Europe to unravel how really see your hair. And the results were very enlightening.

 

Main results
52% of men admit to use the hair to make a point.

 

The men let the your hair speak for themselves: more than one in two respondents (52%) admit to use the hair to make a point in either time of your daily life. Participants in the study of French and Spanish nationality do more often (26% and 18%, respectively).

 

In France, the men, particularly among those 3544 years old, have a higher tendency to use the hair to impress – in fact, close to a third (31%) admit to doing so.The results of the study indicate that the younger men, more resort to hair as a means of expression close to one-fifth (19%) of the men who participated in the investigation between 1824 years says always use your hair with a statement.

 

Already among the elderly this trend is smaller, only one-tenth (10%) of those involved, among the 45-54 years, and when it comes to the older age group, up from 55 years, this percentage decreased even further, to 8%. 65% agree that a dense hair is essential.

 

The density and hair health are most important factors for some than for others:more than half the men of Spanish and Greek origin (60% and 66%, respectively)and around two-fifths of men of German origin (45%) agree that a thick and strong hair is a sign of virility, success and confidence; while for respondents of French origin (43%) British (42%), Swedish (38%) and Dutch (34%) these characteristics are less substantial.

 

However, more than 65% of men agree that a healthy, dense hair helps to achieve success and have more confidence, for example, a date.

 

Learn more on the next page

 

Styles: retro heroes and the Renegades

 

Men like to show off. It is no coincidence that the most popular hairstyles among respondents are the crest” (recently standardized by David Beckham, football player who for a while a dense haircut and thick at the top, molded to the top).

 

So like haircuts typical Hollywood of the ‘ smooth 40 (which became famous, in particular, through the actor Cary Grant and, more recently, the character Don Draper of Mad Men television series, in which the hair is cut flush on both sides and left with more volume and body at the top) styles that both men and women seem to admire (15% and 14% , respectively).
In almost all countries that participated in the study, the typical cuts of 80 years are the least appreciated of the last 70 years. This style has the negative vote of22% of women and 17% of the men involved in the investigation. The British, among the 3544 years, are the most style mullet as the style less valued visual male (29%)presumably because they are those who are in the age group that most  adopted this look.
Then, in the list of hairstyles more failed, the mushroom Cut, which is particularly unpopular among men between the ages of 1824 years (19%).
41% believes that George Clooney has the best look
When you ask respondents to examine the looks of celebrities, male participants give preference to gray hair of George Clooney, as a third naming him as a celebrity who has visual more enviable (33%). Similarly, women who participated in the survey also demonstrate excited about the aspect of star of Ocean’s Eleven one-third (37%) shall elect your look as an example to follow.
This was most evident among the French population (with 50% referring to the name of the actor) and respondents over 55 years of age (41% of men and 49% of women in this age group). Already among the youngsters, the protagonist of Mr. & Mrs Smith, Brad Pitt, is the one who collects the most votes, with more than a third of men and women, between 1824 years, saying it’s the more enviable.
The mark sought also to understand what are the hairstyles with fewer supporters. Most of those polled assigns the shameful title of hair less enviable to Boris Becker tennis player, businessman Donald Trump and actor Russell Brand. But footballer Zinedine Zidane and the actor Bruce Willis are also referred to in this category, especially by the respondents of French origin. But there are also those who mention only bald celebrities or hair too thin, especially in Sweden and in Germany.
Mirror, mirror on the wall … who has a hair more beautiful than me?
Is that one in seven men admit to ask. In fact, 14% of respondents mention they envy the look of other men. As a general rule, the younger respondents between 1824 years 2544 years and are the ones that more want to mimic the look of other persons of the same sex (19% and 17%, respectively). And when it comes to judging the appearance of others, the men reveal greater tendency to criticize his co-workers, including his superiors (11% and 14%, respectively), their friends and family (9% and 9%, respectively).
Learn more on the next page
Yes, in fact, in Greece more men admit this behavior, 16% judge his colleagues,15% have the same attitude towards their superiors, 14% declare that assess the appearance of your friends 10% of their families and.
The Germany is the country that gathers the largest number of men happy with your hair (66%), while Greece appears to add more people dissatisfied with the appearance of your hair (17%) than any other country.
When you pass your fingers through your hair, the reaction is not always the best
Running your fingers through the hair of your romantic pair is seen as an act of intimacy in a relationship. As such, it is significant that more than half the men be aware of the State of your hair when your companion pet him (55%). Men with origin in the Iberian Peninsula are the better sense of the health of your hair in these moments of intimacy (85%).
However, with age, men are less alert to the State of your hair in these situations(1824 years: 68%; 2534 years: 63%; 3544 years: 58%; 4554 years old: 51%; 55+ years: 44%). The women who assume have greater interest in disclosing boyfriend stroking the hair of his companions, than married women or those living in consensual Union (75% versus 62%).
The importance of men keep your hair healthy is still underlined by the fact that almost half of the opposite sex don’t feel like running your fingers for a hair thin and lifeless (46%).
How important is the hair to the Portuguese?
The Iberian Peninsula is clearly a place where abound lovers of a healthy hair, with more than two-thirds of men admit to use the hair to make a point in either time (68%). Of all the countries involved in the study, this region is the one that seems to gather as many fans of the typical Hollywood hairstyles of the ‘ 40, and one in four men elects this visual as the most iconic of the last seven decades(25%).
The younger groups choose latest, looks like the crest” that David Beckham made famous, which is named by more than one fifth (21%) of men between 1824  years. Their compatriots already in the upper age groups disagree, with 34% of those in the 4554 years old and 39% of those who have more than 55 years to claim it’s the hairstyle that least favours the visual.
In line with your inclination by the look of the 40 years, older men choose George Clooney as the celebrity with the aspect more enviable. In this sense, the men in the age group between 4554 years and over 55 years show particular enthusiasm for the visual of the actor, being referenced by almost half (44% and 45%, respectively) of respondents in these groups. On the other hand, the younger (1824 years and 2534 years) elect the visual of Brad Pitt (40% and 41%, respectively) as the most magnetic.
For three out of five men in a dense and strong hair transmits sign of virility, success and confidence a belief particularly present among the younger men(63% and 77% of men between 1824 years).
Learn more on the next page
But what does not generate doubts is that men are aware of the State of your hair when your companion the caress (100% admitin). And when you look at the opinion of their peers can understand why this percentage is so high: more than four-fifths (85%) of women like running your fingers through the hair of his fellowbeing that close to a quarter (27%) admit to avoid these situations, claiming that your partner has a lifeless hair.
Interestingly, playing with the hair of her husband/boyfriend is more common among younger women, between 1824 years, although all the surveyed (100%) Express. 100% of women in the Iberian peninsula they profess to like running your fingers through the hair of your companions
Conclusion
Over the past 70 years, men have used, certainly, your hair to mark your position. Whether it is good or bad, loved or hated, one thing is certain: thick and strong hair is an integral part of these style statements. The evolution that has occurred in male hairstyles proves that, like women, men use your hair to speak and to express themselves on a daily basis.
In addition, also confirmed that when they meet new people, set a meeting or romantic work with new people … your hair plays an important role in defining how they feel and how they are perceived by others. In this way, although the men appear to be less comfortable than women to affirm the importance they give to your hairstyle, respondents (52%) demonstrate use your hair to express themselves in any occasion.
In General, the key message is that health, the density and strength of hair are closely related with a more confident in life. In fact, almost half the men face a thick and strong hair as a sign of virility, success and confidence (47%).
With advancing age the need to preserve the health of their hair increases, so that they can continue to have good appearance, regardless of age. As Ben Skervin, explains: the greatest fear of men is that your hair look thin. It is for this reason that most of my clients want a short haircut that makes your hair thicker and healthier.
Men associate, in reality, a dense hair and strong young hair. For men the your hair acts as a real Crown of glory . A hair with a beautiful aspect depends on a healthy scalp free of dandruff and irritation, leading to the Act of scratching, clawing and, consequently, damage the hair.
Dandruff affects more than 50% of the world’s population, at different levels of incidence; in this sense, the prevention of dandruff is an important step towards providing a dense hair and strong men.

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